MBA-609: Illustrate With Examples/Real-Life Case Studies, Factors That Influence Standardization Of Advertising: Global Marketing Assignment, AUT, New Zealand

All questions to be illustrated with examples.
Question-01

a) Illustrate with examples/real-life case studies, factors that influence standardization of advertising.

b) Explain through examples the global theme approach to advertising

c) Discuss key drivers of the digital advertising boom

Question-02

a) Discuss advantages/limitations to global market entry strategies through examples

b) In relation to the above, explain ownership strategies

c) Why do companies exit international markets?

Question-03

a) Explain the Major factors for push/pull promotion strategy

b) What is the concept of PR and how can it be used?

c) What is CSR and how it can be used?

Question-04

a) Why do firms pursue going global?

b) Explain the difference between standalone attractive market and globally strategic market

c) Criteria for screening national markets.

Question-05

a) Describe how services differ from physical products

b) Discuss global brand name and global brand strategy

c) What is social marketing