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BUY NOWDiscuss the brand personality traits that Evolve Skateboards uses in its positioning: Introduction to Marketing Case Study, UOA, NZ
| University | University of Auckland (UOA) |
|---|---|
| Subject | Introduction to Marketing Case Study 1 – Evolve Skateboards |
Section Two: Buyer Behaviour
(3 questions - 30 marks total).
Consumer buyer behavior is influenced by four key sets of buyer characteristics: cultural, social, personal, and psychological.
(Suggested word count guide - approximately 750 -900 words / 1½ - 2 pages in total or about 250-300 words per question).
2a) A buyer’s personality may impact on their likelihood to purchase. Similarly, brands are often discussed as having a “brand personality”. Discuss the brand personality traits that Evolve Skateboards uses in its positioning.
2b) The second part of the buyer decision process is the information search. Discuss how Evolve Skateboards provides information that may help the buyer in their decision.
2c) Evolve Skateboards has a strong emphasis on innovation in the products that they launch. The rate of adoption of products is influenced by product characteristics. Discuss one of the product characteristics that influence the rate of an innovation’s adoption and how it applies to Evolve Skateboards. Pay to NZ Native Writers | Cheap Cost & Plag Free
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