BUS702 Review your work and research in 1.3, further critically analysing the sectional component parts of the marketing plan: Strategic Marketing Assignment, TUA, NZ

Task 2 – 500 words
2.1: Review your work and research in 1.3, further critically analysing the sectional component parts of the marketing plan, evaluate the critical sections of the plan, those that may make the greater contributions to the whole, towards meeting the established strategic marketing objectives.

2.2: Review the high-risk sections of the marketing plan and evolve and justify appropriate strategies and tactics to reduce, keep in check or design out altogether, as appropriate to your scenario. Quantitative risk assessment techniques that can be justified and interrogated is strongly advised here.

2.3: Develop a marketing plan. Review your assignment research and output thus far, for areas of the marketing plan that have already been covered, avoiding duplication, and supporting a reduction in the burden of assessment.

Assessment Criteria
2.1: Critically analyze the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives.
2.2: Address mitigation strategies for high-risk components of the plan.
2.3: Develop a marketing plan that will achieve strategic objectives for a complex organisation.