BUS702 Critically evaluate a range of marketing tools, techniques and principles’ can be deployed to support general organisational strategy: Strategic Marketing Assignment, TUA, NZ

Task 1 – 500 words
1.1: Critically evaluate a range of marketing tools, techniques and principles can be deployed to support general organizational strategy, exploration of marketing orientation will be of value here. Summative explores how these techniques impact marketing planning. Organizations are increasingly deploying marketing concepts in many functional areas, in a seamless fashion, to the benefit of the organization.

1.2: Determine how key marketing methodologies and approaches contribute towards marketing planning within diverse organizations. This task would blend well with 1.1.

1.3: Detail the part of the plan, considering your organizational context is complex; ensure that these parts have sufficiency, to address complexity. Perform a risk assessment or other methodology of your choice. Put in place a contingency plan to address identified risk, including within this an action statement. A project approach may be considered as a means of implementation of your identified actions and contingencies.