DBC501 Assessment Brief

Learning Outcomes

General Instructions

1. This assessment must be your own work (no plagiarism). Contact your tutor if further clarification is required.
2. All assessment tasks must be completed.
3. Your submission should follow the format provided.
4. This assessment is to be completed individually. You are encouraged to conduct your own research.
5. You must complete all tasks in professional business English.
6. If you are unsure of any task stated in the assessment, consult your tutor to seek clarification.
7. “APA” 7th Edition referencing, and citation is required where indicated.

Assignment Tasks

You are expected to complete this assessment using examples, and experiences from your own business workplace. This approach ensures the assessment reflects real-world application and meets NZQA requirements.

If you do not have a business workplace or are unable to apply the requirements of this assessment to your workplace, you may use a business you are familiar with.

Task 1: Marketing Practices (LO3)

a) Research key marketing practices used in a New Zealand business.

Compare and contrast two (2) marketing practices used by the business.

In your answer, you must:

• compare and contrast the two (2) marketing practices by discussing similarities and differences
• explain how each practice enhances business performance
• support your answer with relevant examples from the business
• provide a minimum of two (2) credible sources to support your research

(14 marks – 6 marks for comparing and contrasting, 2 marks for explaining how each enhances business performance, 2 marks for examples and 2 marks for credible sources)

b) Using examples in a New Zealand business, justify why it is important for a successful manager to use a range of good marketing practices. (A minimum of two (2) examples are to be provided).

(6 marks – 4 marks for the justification and 2 marks for relevant examples)

20 marks

Task 2:  Sales Practices (LO3)

Research key sales practices used in a New Zealand business.

Compare and contrast two (2) of these practices.

In your answer, you must:

• compare and contrast the two (2) sales practices by discussing similarities and differences
• explain how each practice enhances business performance
• support your answer with relevant examples from the business
• provide a minimum of two (2) credible sources to support your research

(14 marks – 6 marks for comparing and contrasting, 2 marks for explaining how each enhances business performance, 2 marks for examples and 2 marks for credible sources)

14 marks

Task 3:  HR Management Practices (LO4)    

 a) Analyse two (2) HR management practices used by New Zealand businesses.

In your answer, you must:

• explain how the key features of each practice lead to its advantages and disadvantages
• include at least two (2) advantages and one (1) disadvantage for each practice
• explain how these advantages and disadvantages affect business performance

(18 marks – 9 marks per practice – 4 marks for the analysis, 1 mark for each advantage and disadvantage, 2 marks for impact on business performance)

b) Justify why it is important for a manager of a New Zealand business to be aware of any changes in legal requirements related to HR management and the risks that could occur. Two (2) examples from a workplace are required.

(5 marks – 3 marks for the justification and 1 mark for each example)

23 marks

Task 4:  Risk Management Practices (LO4)

Analyse two (2) risk management practices used by New Zealand businesses.

In your answer, you must:

• explain how the key features of each practice lead to its advantages and disadvantages
• include at least two (2) advantages and one (1) disadvantage for each practice
• explain how these advantages and disadvantages affect business performance

(18 marks – 9 marks per practice – 4 marks for the analysis, 1 mark for each advantage and disadvantage, 2 marks for impact on business performance)

The assessment is formatted well, and professional business English is used.

(4 marks – 5% of total marks)

18 marks