| University | Auckland Institute Of Studies (AIS) |
| Subject | ECON802: Economics and Global Trade |
ECON802 Assignment 2 Brief
Course: ECON802 Economics and Global Trade
Due: 4pm Thursday 9 July 2026 (soft copy submission through Moodle only)
Instructions
You are the “Development and New Initiatives Manager” of a New Zealand-based organisation planning an international expansion. A preliminary global review has indicated that a New Zealand Free Trade Agreement (FTA) country offers opportunities. (The New Zealand FTA country to be assigned by your lecturer)
Assignment Requirements
1. Introduction: 10%
a. Briefly describe the selected New Zealand-based organisation, and assess the company and product readiness for global business.
b. Assess the importance of global business in the context of the chosen organisation.
2. Literature Review: 40%
a. Assess market and sales potential of your organisation’s product in the assigned NZ-FTA country and researching on international trading opportunities, overseas investment through the FDI route, and sourcing skilled labour for recruitment.
b. Summarise the findings and discuss their relevance to the selected organisation.
3. Analysis and Evaluation: 40%
a. Suggest an international market entry strategy based on your analysis and evaluation of appropriate criteria.
b. Suggest an international business strategy considering suitability, feasibility, and acceptability for your organisation.
4. Conclusion: 10%
a. Summarise the key findings of your analysis.
b. Reflect on the importance of FTA provisions to offer global expansion opportunities for NZ organisations.
ECON802 Assignment 2 Marking Rubric
| Grading guide | D- (0 – 39%) | D (40 – 49%) | C (50 – 64%) | B (65 – 79%) | A (80 – 100%) |
|
A Introduction 10%
|
The description of the organisation is missing or lacks essential details such as its nature of business, objectives, size, and scope of operations. There is little or no discussion of global business relevance. | The organisation is described with limited details, but some key aspects are unclear or missing. The discussion on global business importance is brief and lacks depth. | The description includes relevant details, but some aspects require further explanation. The discussion on global business importance is present but not well integrated. | The organisation is clearly described with relevant details about its
operations. The discussion on the importance of global business is wellstructured and supported by relevant information.
|
The organisation is described in detail, covering all key aspects. The discussion on global business importance is thorough and linked to the organisation’s operations and objectives. |
|
B Literature Review 40% |
The review lacks relevant sources or uses unreliable information. Key global business concepts are missing or not explained. There is no clear assessment of global opportunities, international trading, foreign direct investment (FDI), or skilled labour sourcing. Findings are not summarised or are unrelated to the organisation. | Limited sources are used, and key concepts are mentioned but not explained in depth. The assessment of global opportunities, international trading, FDI, and skilled labour sourcing is incomplete or lacks clarity. The summary of findings is minimal and not clearly connected to the organisation. | Sufficient sources are used, and key concepts are explained with basic analysis. The assessment of global opportunities, international trading, FDI, and skilled labour sourcing is included but may lack detailed evaluation. The summary of findings is relevant but could be more clearly linked to the organisation. | A range of credible sources is used, and key global business concepts are explained. The assessment of global opportunities, international trading, FDI, and skilled labour sourcing is detailed and well-supported. The summary of findings is structured and relevant to the organisation. | A wide range of highquality sources is used. Key global business concepts are explained with in-depth analysis. The assessment of global opportunities, international trading, FDI, and skilled labour sourcing is
comprehensive and wellsupported. The summary of findings is wellstructured and directly linked to the organisation’s strategic considerations. |
|
C Analysis and Evaluation 40%
|
No market entry strategy is suggested, or the proposed strategy lacks justification. The evaluation of suitability, feasibility, and acceptability is missing or insufficient. There is little or no reference to relevant business frameworks or criteria. | A market entry strategy is suggested but lacks sufficient analysis or justification. The evaluation of suitability, feasibility, and acceptability is incomplete or not wellsupported by evidence. Some relevant business frameworks or criteria are mentioned but not applied effectively. | A market entry strategy is proposed with basic justification. The evaluation of suitability, feasibility, and acceptability is present but may need further development. Some business frameworks or criteria are applied but not consistently. | A market entry strategy is well-developed with logical justification. The evaluation of suitability, feasibility, and acceptability is supported by relevant evidence. Business frameworks and criteria are effectively applied.
|
A market entry strategy is clearly defined, justified, and aligned with strategic objectives. The evaluation of suitability, feasibility, and acceptability is comprehensive and wellsupported. Business frameworks and criteria are applied effectively to
support the recommendations. |
|
D Conclusion 10% |
The conclusion is missing or does not summarise key findings. There is no reflection on Free Trade Agreement (FTA) provisions or their impact on global expansion for New Zealand organisations. | The conclusion provides a brief summary but does not fully capture key findings. The discussion on FTA provisions is minimal or lacks relevance. | The conclusion summarises key findings
but may not fully integrate them into a clear final analysis. The reflection on FTA provisions is present but could be expanded. |
The conclusion provides a structured summary of key findings. The discussion on FTA provisions is relevant and linked to the organisation’s global expansion opportunities.
|
The conclusion presents a well-structured and comprehensive summary of key findings. The reflection on FTA provisions is detailed and clearly connected to the organisation’s global business strategy. |
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