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71344 Digital Marketing Level 7 Assignment Answer

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In this online digital marketing course, you will explore the core concepts related to market products and services through internet technologies.

You'll learn about various business models being used in practice, how they are different from traditional brick-and-mortar stores, and what it takes to be successful at each one of them.

We'll also take a look at consumer behavior within these new markets by studying their psychology while analyzing strategic issues that pop up as well as techniques for overcoming those challenges when they arise!

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Assignment Activity 1. Analyse opportunities, challenges and risks associated with digital marketing

Digital marketing is an expansive and all-encompassing topic. But as always, I will do my best to answer what you have asked.

Opportunities - Social media sites provide a great opportunity for marketers to connect with their customer base on a more personal level.

This could be advantageous in the sense that marketer can have more of an impact on the people they are targeting when they speak one-on-one exclusively to them through social media sites.

Challenges - Digital marketing can be criticized for some bad things. Advertisers and consumers feel that it is too hard to escape advertisements, or if ads are used they don't really help with the customer's problem. Digital marketing can also be a nuisance.

Risks - Digital marketing is different from traditional marketing because it's fast-paced and there is a lack of regulation.

That means that if you are doing digital marketing, you need to be careful about innovation. You also need to be careful that the playing field changes so much that your business might not be able to keep up or could stop being successful.

And since the field isn't regulated yet, sometimes marketers can cross lines they shouldn't and customers have more power than before too.

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Assignment Activity 2. Discuss online buyer behaviour and how to engage with and respond to online customers and target markets

The internet is a powerful place to talk and show appreciation for your customers.

But it is also important to communicate with them in person, know their needs, and understand their behaviors. It might be hard but you must do this if you want to be successful.

There are many types of people who buy information online. The types depend on what they want to read. For some, they want to know about current events and one website can give them this information better than others.

Other people like to read and watch YouTube videos at the same time. They get their news from different websites with different perspectives on an issue such as Red State vs Blue State

Product-specific information givers look up reviews and other content on the product they are thinking of buying. They may also compare different products and find out where they can buy them.

Comparison shoppers search for both information (reviews, pictures, etc.) and comparisons about what is available to buy. They want to know if what they are looking for is in one store or if it might be in another store that sells the same thing.

Assignment Activity 3. Analyse the power of online communities and how to use them effectively

Online communities are the most powerful weapon in mass marketing. They provide an opportunity for companies to save money on advertising, customer service costs, and branding.

It is important that you don’t over-advertise with your community because there will be a large amount of people who will unsubscribe from your site and its benefits will diminish greatly.

Effective online communities require work but recruiters should understand why they want to build them up if they want this type of community for expanding their fishing nets.

Communities come in two different types. The first type is an engaged community which keeps the members excited and involved with their hobbies or other activities.

The second type of community doesn't really involve commitment but it does provide a lot of benefits to recruiters because these communities are made for sharing ideas and information that can help them find customers,

The key to successful online communities requires maximizing user experiences with the products or services, making customers feel like insiders not outsiders, and promoting the company as one among a group of peers rather than at all high-handed (even though it may be the company's product/service).

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Assignment Activity 4. Explore and evaluate key technologies, techniques and processes available for attracting and retaining customers and markets from the online environment

Online marketing and advertising tools are different. You can buy them if you want to. There are many things you can get, like banners and web content packages. You should also do SEO (search engine optimization) so that people can find your website.

You can use online marketing to promote your business. Finding the right tool to use is tricky. Social media sites work for some people, but others feel that blogs are better because they help search engine optimization.

If you don't know what to choose, start with banner ads and social media because they are easy and fast for you.

Search Engine Optimization is about making sure that people find your website when they search for things like your products or services. You do this by removing any barriers that might stop them from finding you.

Assignment Activity 5. Plan digital marketing strategies and recommend suitable implementation techniques and performance measures.

We offer digital marketing strategies. They are designed to help our clients meet their goals. The way they will do this is different depending on what the client wants, but here are some examples of what they might do:

- Recommendation on how many people should be contacted and which people should be contacted first

- Give a plan for how to use the social media networks

- Provide a plan for how often the person should post

A digital marketing strategy is an approach to building the visibility and credibility of a brand or company by using various social media like Facebook, Linkedln, Twitter, and Instagram. It can help you get people's attention.

Improving your SERP is good. It will make you rank higher in the search engine result pages. You can do this by creating a Wikipedia page or other high authority site that talks about your offerings.

Digital Marketing Strategies can be implemented at any point of time of the product life cycle experiencing upswing in demand from customers due to promotional strategy or seasonal upswings.

The strategy will provide the brand with a competitive edge over others available in market.

Digital strategy can be implemented at any point in the product life cycle when there is an increase of demand from customers.

This could happen because you are having a promotion or it could happen because of the season, such as when people want to buy Christmas presents.

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