Aromatawai Hua Akomanga (Learning Outcomes Assessed)

There are five learning outcomes for this assessment.
1: Discuss sales and marketing issues and opportunities for a case study
business.

2: Discuss operational issues and opportunities for a case study business.

3: Analyse risks facing a case study business.

4: Identify and discuss social, cultural and / or environmental impacts and
opportunities for a case study business.

5: Identify and evaluate opportunities for business development for a case study business.

Task One: Risk Identification and Analysis

1. Select one business and:

a. Create a risk matrix to identify all risks that this particular business faces (or is likely to face) a minimum of 10 risks are required. This may include risks in areas such as, but not limited to; administration, processes, staffing, products, quality, financial, economics, global trends and influences.

b. For each risk you have identified write a minimum of 100 words that must include the following:

For each risk
1. the degree of risk using appropriate terms such as ‘high’, ‘medium-to-low,
etc.,

2. the likelihood of the risk factor occurring, and

3. the size of the impact the risk factor would have on the business.

4. Options(this means two or more) available for managing or reducing the risk.

c. For each risk you have identified state your preferred option (from the range of options you have as given in your above analysis) and provide a justification for your choice.

2. Complete an appropriate analysis tool (such as SWOT, GEL Factor analysis) and write a minimum of 200 words discussing “what opportunities are available to this business to make a social, cultural and environmental impact?”

Task Three: Business Development Opportunities

3. Complete an appropriate analysis tool (such as Competitive Profile and STEPP analysis), and write a minimum of 200 words identifying and evaluating business development opportunities for this business.

This must include:

a. How the business opportunity identified fits with the business’s vision, aspiration, values, or culture.

b. Resources, capacity, or skills and ability.

c. Social, cultural and environmental impact/s.

d. How to improve strengths, reduce weaknesses, and overcome business threats.

Task Four: Sales and Marketing Opportunities

4. Select a second business case study. Complete an appropriate analysis tool and write a minimum of 200 words discussing sales and marketing opportunities for this business.

Task Five: Operational Issues and Opportunities

5. Select a third business case study. Complete an appropriate analysis tool and write a minimum of 200 words discussing operational issues and opportunities for this business.

Task Six: Sales and Marketing Opportunities

6. Using all three case studies, write a minimum of 300 words analyzing a bi-cultural business activity and relationship for each case study. This may be an existing one or you can create