Introduction

Introduce the topic and purpose of the report

Description of Shein and the fast-fashion business worldwide

Note: Only provide only information relevant to the analysis

How does Shein’s business model work? How much revenue does the company make? Where does Shein mostly manufacture its products? How many employees does the company employ? Who are Shein’s direct competitors? Who are its target customers? Why is Shein a highly profitable business?

Discussion

Discuss information relevant to the report’s objectives, analyse the information, and report your findings

Identify and describe problematic business issues using the responsible management framework (Week 5).
Identify key stakeholders involved in these issues and discuss their power and interests in the business (Week 6).
Evaluate the business based on Carroll’s model of corporate social responsibility (CSR) (Week 7), paying close attention to the link between ethical issues and key business stakeholders (Weeks 5, 6, 7 & 8).

Conclusion

Synthesise the discussion and state the significance of your findings

Write your conclusions about the company’s practices. Do the company’s business practices reflect those of a responsible business?

Recommendations

Make suggestions based on the findings/evaluation in the report

Propose and justify at least two recommendations to (1) address the problematic issues around responsible business you have identified and (2) to protect stakeholder interests according to the concept of business responsibility.

References

Include a reference list at the end and in-text citations throughout the report (where appropriate) using APA 7th edition (not counted towards the word count)

Appendices

relevant graphs, tables, images that support the analysis

(not counted towards the word count)

Using Al Tools

You may use AI tools such as Copilot to generate ideas, structure your essay, or receive feedback. If you use AI, you must clearly acknowledge how and where you used it in your writing.

The following resources will help you jumpstart your research:

1. The Wall Street Journal | The Economics of How Shein Built a $66B Fast-Fashion Empire:
https://www.youtube.com/watch?v=gWotBPtsulo
2. Case Information Sheet

Assessment Skills Workshop (ASW) PPT slides: to be uploaded after the workshop

Assessment guidance presented in Week 7: BUSS509 Helpful Resources Assessment 2.1 Business Report 2551.pdf