| University | Eastern Institute Of Technology (EIT) |
| Subject | DBPG200: Digital Marketing |
Task 1 Background Information.
This task focuses on the evaluation of how technical, social, cultural trends
along with legal and ethical regulations underpin fundamental principles of
digital marketing in the context of the selected company and its industry.
Task 2 Digital Audit
Audit the company’s current digital marketing practices to
- understand if the current strategy aligns with the company’s marketing goals & objectives,
- get insights into audience engagement and content performance across all
channels, - evaluate the website traffic and the sources it comes from,
- identify well-performing areas as well as gaps/problems in the strategy, and
- identify trends that the company can use to modify its digital marketing
strategies. It is recommended to use the industry-approved digital audit
guides/templates selected for the assignment. Templates are available on
Moodle. Supporting evidence (for example, screenshots of analyzed data)
should be provided in the assignment. Some supporting evidence, for
For example, social media audit templates in Excel will be shared on Google drive.
Task 3 Strategic Recommendations and Conclusion
The second step of the digital audit is to summarise the key results &
provide practical action-oriented recommendations that address marketing
gaps/problems which emerged during the analysis. This part of the
assignment should be supported by both relevant studies and evidence such
as industry insights & market research.
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