| University | Massey University (MU) |
| Subject | Aviation Management |
General aim
Imagine that you have been given funding of NZ$50,000 to undertake a project for the New Zealand Airports Association (NZAA) to compare levels of passenger satisfaction with NZ airports departing on trans-Tasman flights (flights to Australia) from Wellington, Auckland, Christchurch.
The funding specifies that you must use survey/questionnaire methodology and that your final report will rank these three airports from best to worst. Apart from that, you may conduct the study however you like (as you are the expert in conducting research). The funders expect the final report to be written up like an academic article that might be submitted to a journal that uses APA style formatting.
In addition to finding out which airports have the most satisfied passengers, they have also asked that you investigate if there is a difference between the satisfaction levels of: i) male and female passengers; ii) younger (< 30yrs), middle-age (30-55yrs) and older passengers (>55yrs); iii) business travellers and leisure travellers; and iv) between business, economy and premium economy passengers.
It is up to you how you operationalise and measure ‘passenger satisfaction’, and also how you design, format, and administrate your survey/questionnaire. However, you must justify what you do and you will be marked on the completeness and the logic of what you have done.
Obviously, you will also need to collect some demographic information from your participants; for example, age, gender, and reason and class of travel. You should also justify the number of participants you will try to get to complete your survey.
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