| University | Massey University (MU) |
| Subject | 156742 Advanced Consumer Behaviour |
156742 Assignment Brief
| Written Assignment | Learning Outcomes (LOs) | Weight (%) |
|---|---|---|
| Assignment 1 | LO1, LO3, LO4, LO5 | 20% |
| Assignment 2 | LO1, LO2, LO3 | 35% |
| Assignment 3 | LO1, LO3, LO4, LO5 | 45% |
Learning outcomes
LO1. Examine affective, cognitive and behavioural factors as they apply to consumer decision making.
LO2. Compare decision making models used in marketing and analyse and select the most appropriate model for specific contexts.
LO3. Analyse consumer behaviour, based on psychological and social models and individual consumer characteristics.
LO4. Evaluate how local, national and international characteristics are reflected in different consumer groups.
LO5. Apply consumer behaviour theory to practical marketing problems.
Learning outcomes can change before the start of the semester you are studying the course in.
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