| University | The University of Auckland (TUA) |
| Subject | International Business |
You have been just appointed as BDM for Tip Top and have been tasked to grow the business in one of the markets which are in focus for Tip Top. Currently Tip Top does not have a significant presence there. The ice cream consumption data, as well as export ice cream data for NZ, indicate that other companies in NZ have a significant business presence there.
You have been approached by an agent claiming to have an excellent relationship with one of the biggest supermarkets in the country presenting an OEM/Private Label opportunity for the supermarket chain.
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