| University | Auckland University of Technology (AUT) |
| Subject | MBA-609: Global Marketing |
All questions to be illustrated with examples.
Question-01
a) Illustrate with examples/real-life case studies, factors that influence standardization of advertising.
b) Explain through examples the global theme approach to advertising
c) Discuss key drivers of the digital advertising boom
Question-02
a) Discuss advantages/limitations to global market entry strategies through examples
b) In relation to the above, explain ownership strategies
c) Why do companies exit international markets?
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Question-03
a) Explain the Major factors for push/pull promotion strategy
b) What is the concept of PR and how can it be used?
c) What is CSR and how it can be used?
Question-04
a) Why do firms pursue going global?
b) Explain the difference between standalone attractive market and globally strategic market
c) Criteria for screening national markets.
Question-05
a) Describe how services differ from physical products
b) Discuss global brand name and global brand strategy
c) What is social marketing
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