Internet development influences business, both operationally and strategically. In conjunction with the development of technology and the internet, the businessperson should adapt to this change, particularly in marketing. It is important for the company to increase the sale with the lowest marketing cost but could reach the wider market. The process of creating value and setting the company’s position in the market highly depends on the online activities that are performed through the internet.

Recently, the marketing that is performed by means of digital technology is called as digital marketing. Digital marketing is considered one of the variances of marketing that employ the channel used by digital equipment to market the products and service brand as well as to relate the brand to customers. Traditional marketing is a one-way communication tool, while digital marketing is considered a two-way communication tool.

People have a broad connection in discovering information. This could become a good opportunity for the business owner to attain market through digital. The implementation of a digital marketing strategy will provide a direct impact on the company, internally or externally. This should be prepared by the company. Although many companies have started their marketing by developing the marketing strategy through digital technology, there are many businesspersons still unconvinced about ideas that should be communicated through digital channels as well as their impacts on the company.

A lot of research is performed to study digital marketing, but not its implementation towards companies. Therefore, this research specifically studies the impact of digital implementation on companies from all over the world, analyzing the possible elements that could be delivered by companies to the broader community through digital technology, as well as providing opportunities for future studies for more comprehensive and accurate results addressed to businesspersons.