| University | Auckland University of Technology (AUT) |
| Subject | Digital Tourism and Hospitality |
Scenario
You are a Junior Manager for Travel Easy and you want to convince the Director that it is time to modernise the website as well as the booking system.
Task 1 of 2 – Report (AC 1.1, 1.2, 2.1, 2.2, 2.3)
Instructions:
Prepare a report that covers the following areas:
- Evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
- Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
- Review the emergence of the digital tourism concept.
- Evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.
- Analyse how consumers and businesses make use of the internet in the tourism marketplace. Delivery and Submission:
- 1x Report – 2000 words excluding references and appendices
Learning Outcome – The learner will:
Assessment Criterion – The learner can:
1. Understand the impact of technology on the development and growth of the tourism and hospitality industry.
1.1 Evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
1.2 Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
2. Understand the emergence of the digital tourism concept and its associated theories.
2.1 Review the emergence of the digital tourism concept.
2.2 Evaluate how Online Travel Agencies (OTAs) and meta-search engines impact the development of the tourism and hospitality industry.
2.3 Analyse how consumers and businesses make use of the internet in the tourism marketplace.
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