| University | The University of Auckland (TUA) |
| Subject | DBC503 Business Communication powerpoint presentation |
DBC503 Business Management Assignment in Two Parts
This assessment requires you to submit two separate components:
- Written Document: Answers to the assessment questions.
- Presentation: A slide presentation that you will present to your team.
Both parts are designed to assess your ability to not only understand the content but also communicate it effectively, demonstrating leadership in presenting information.
Scenario
You are the manager of a team of employees. This can be within any business setting you choose. You have noticed there is a lack of consistency and effectiveness in communication between your team members, senior management and other stakeholders.
The aim is to enhance effective communication to foster collaboration across various sections while keeping senior management and stakeholders informed about your team’s activities and initiatives.
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Part A Written Document
Task 1: Contemporary Business Communication Strategies (LO1) – 20 marks
(a) Describe two (2) contemporary communication strategies your team will use to meet operational objectives.
(6 marks)
Include the two (2) operational objectives the strategies will enhance or achieve.
(2 marks)
Note: Choose strategies that can be effectively applied in a business setting and will allow for an explanation in the part b) of this question.
Provide a minimum of two (2) credible sources for your strategies.
(b) Explain how the two (2) strategies will be applied in the business to meet the business operational objectives.
Your explanation must include the following components for each strategy:
- What is one (1) key message that needs to be communicated?
- One (1) appropriate communication channel that will be used?
- Steps/Actions: Three (3) specific steps or actions that will be taken to implement the strategy?
(6 marks – 2 strategies with 1 mark for each component)
(c) Justify how your two (2) communication strategies will enhance or achieve the operational objectives. (Two (2) reasons are required to justify each strategy.)
(4 marks – 1 mark for each reason).
(d) Explain how your team will measure the success of these strategies.
(2 marks).
Task 2: Strategies to Overcome Barriers to Communication (LO1) – 10 marks
(a) Describe two (2) types of barriers that could hinder the effectiveness of the communication strategies provided in Task 1.
(Include how they create a barrier to communication).
Minimum of two (2) credible sources referenced.
(4 marks)
(b) Describe two (2) different techniques that your team could use to overcome the two (2) barriers and justify your answers.
(6 marks – 2 marks for each description and 1 mark for each justification)
Task 3: Creating and Maintaining Sustainable Relationships with Stakeholders (LO2) – 21 marks
(a) Explain how we can create good relationships with key business stakeholders.
Minimum of two (2) credible sources referenced for your strategies.(3 marks)
(b) Describe two (2) strategies your team will use to build and maintain sustainable business relationships with stakeholders.
(6 marks)
(c) Describe two (2) success indicators that your team will use to measure the impact of the two (2) strategies for building sustainable relationships.
(6 marks – 3 marks for each indicator)
(d) Explain two (2) strategies your team will use to restore a breakdown in a business relationship you may have with a stakeholder.
(6 marks – 3 marks for each explanation)
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Part B: Presentation (LO1 & LO2) – 20 marks
Create a slide presentation to introduce and explain strategies for improving communication to your team. This must include a video of you presenting.
(a) The content outlined below is included, and speaker notes that effectively support the presentation are provided.
(5 marks)
Content of slides:
- The two (2) contemporary communication strategies your team will use to meet operational objectives.
- The justification for how your two (2) communication strategies will enhance or achieve the operational objectives.
- Explain to your team how the success of the strategies will be measured.
- Describe to your team the two (2) different techniques that will be used to overcome the two (2) barriers you identified.
- Describe the three (3) strategies your team will use to build and maintain sustainable business relationships with stakeholders.
(b) Slide Design and Visual Appeal – Slides are clear, visually appealing, well-organised, and adhere to the 30-word limit, making them easy to read.
(5 marks)
(c) Professionalism – the presentation is presented professionally.
(5 marks)
(d) Engagement and Delivery – Engaging, confident delivery with excellent audience interaction and clear communication.
(5 marks)
Guide for presentation:
- Between 10 – 15 slides.
- The presentation should be between approximately 10 – 15 minutes long.
APA 7th Edition References and Citations – References required for this assignment must be from credible sources and in a reference list. (5% of total marks)
(4 marks)
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