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24 November, 2023

MKTG802 Identify THREE key brand touch points in the customer journey that are important for the company to develop: Strategic Marketing – Brands, Products and Services Thesis, AIS, NZ
After graduating from AIS you have been employed by a marketing consultancy firm. You have been asked to provide consulting services to a New Zealand-based brand currently operating in the vehicle parking services industry and those associated with Auckland Airport (a selection of appropriate companies will be provided by your lecturer in class for you to select from). Ahead of your firs...

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22 November, 2023

How the New Zealand Pharmaceutical Industry Leadership Styles impact employee motivation: Research Thesis - Synopsis Assignment, NZ
  1. Topic
"The Impact of Leadership Styles on Employee Motivation and Behaviour, on Sales Performance: A Study of the New Zealand Pharmaceutical Industry." Feedback from Supervisor
  1. There are many leadership styles. We need to narrow it down to two leadership styles for the research, which are most relevant (Like Transactional and Transformational). Keep in...

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