University | University of Auckland (UOA) |
Subject | Marketing |
Case Study Summative Assessment
Weighting 25%
You must demonstrate competency in all learning outcomes to successfully complete this assessment.
Context
This summative assessment focuses on research into the entrepreneurial mindset, skills and characteristics of successful entrepreneurs. Learning from the journeys of others and getting inspiration from successful entrepreneurs can be motivating and insightful.
Scenario
You are to research a range of entrepreneurs, their successes, challenges and the various entrepreneurial concepts and principles they may have utilized in their journeys. These entrepreneurs may be from a diverse array of disciplines, or may be concentrated in one specific industry sector such as tech or creative. Produce a case study of these entrepreneurs that includes all of the requirements listed below.
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Requirements
1. Identify, research, and discuss a range of entrepreneurial concepts and or principles.
2. Research 4 successful entrepreneurs and their mindsets, evaluate and describe why you think they have become so successful using the concepts or principles you have documented as a guide.
3. Identify any key aspects of resilience that they have demonstrated. Was it their product, their intelligence, their skills, timing or a combination of these factors that lead to their success? Be as specific as possible in your analysis and evaluation.
4. Identify and describe any opportunities to influence you in your own entrepreneurial eco system or journey.
5. Produce a plan for what your day would look like if you were an entrepreneur and which daily practices you would apply to increase your chances of being successful. Write a thorough plan for yourself that includes tips, tools and action steps to take to increase your chances of being includes tips, tools and action steps to take to increase your chances of being successful.
6. Ensure all sources are documented and all writing is your own original work and / or referenced accordingly.
7. The duration of this summative is approximately 5 working days. *All work must be morally and ethically acceptable.
Hand-in Requirements
- Research, analysis, evaluation and discussion document including discussion of opportunities for influence and references for all sources.
- Documented plan for success.
- Documents submitted to LMS by due date.
Entrepreneurship: Case Study Summative Assessment Weighting 25%
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