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University Massey University (MU)
Subject Business Research

Assignment : Exploring Business Research.

Words : 3,500.

Your task is to compose an independent research proposal to include the following elements:

  1. Propose a topic related to your specialization( Operations and logistics) with a comprehensive introduction to the proposed research, which includes sound justifications for the topic selection and the importance thereof, along with research questions to be addressed. (20 marks)
  2. Critically analyse relevant literature that is related to your proposed research.  (40 marks)
  3. Critically evaluate previous relevant research studies and their research approaches in order to design appropriate methods for your proposal to address the research problem and propose the data analysis approach / method for your proposal.  (35 marks)
  1. Use appropriate academic writing conventions. (5 marks)

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Benchmark for marking : Both the topic and title of the proposal are well related to an in-depth introduction that covers the research area as well as the purpose and significance of the research. The research problem is extensively discussed, which indicates an in-depth understanding of the research process. The research questions are well-articulated and clearly address the research problem.

The critical and thorough analysis of the literature considered multiple aspects of the topic from a range of perspectives. This includes having thoughtfully compared, contrasted, and integrated relevant concepts.

The literature is related to the research area and aligned well with the research topic, research problem and the research questions.

The research methodology was constructed to address the research problem and was both extensively and insightfully discussed, encompassing all the elements needed for the method design.

An extensive discussion and critical evaluation of other studies’ methodology indicate a detailed understanding of the research process and requirements.

The proposed data analysis matches the designed methodology.

Reference : APA 7

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