University	Open Polytechnic (OP)
Subject	BSNS5003 Business Functions

BSNS5003 Assessment 3 Brief

Weighting

25%

Learning outcome

3 Explain the application of marketing and sales principles and practices that support business performance.

Instructions

Complete and submit your assessment according to the Open Polytechnic’s Assessments webpage. This includes information on academic integrity, formatting, word limits and referencing.

Include your name, student number and the assessment number.
Number your pages.

Submission

Submit your assessment in two separate files: one for your planning evidence and one for your written assessment.
Submit your work through your iQualify course.
Emailed assessments will not be accepted.
You will receive an automated notice advising you of your successful submission.

By submitting your assessment, you confirm that it is your own original work.

Case study: GreenEco Solutions

GreenEco Solutions product launch: Sales and marketing

GreenEco Solutions is preparing to launch a third product line: reusable kitchenware. This line will include:

stainless steel lunchboxes
beeswax food wraps
bamboo utensils.

The products are designed to replace single-use kitchen items and appeal to consumers seeking sustainable alternatives for food storage and meal preparation.

Business context for the launch

The reusable kitchenware market is growing, but competition is increasing, especially from overseas brands offering cheaper alternatives.
GreenEco Solutions wants to leverage its brand reputation for quality and sustainability to enter this space.
The company has a limited marketing budget for the launch and must prioritise costeffective strategies.

As a product manager for the new product line, complete the following tasks for the head of GreenEco Solutions.

Task: Marketing and sales

Preparing and submitting your planning evidence

Before you begin writing your final response, please complete and keep a record of your planning.

You are required to submit planning evidence as part of this assessment. This allows you to demonstrate how you organised your ideas and prepared your work, a key part of being a reflective and independent learner.

Start by working through your planning using any method that suits your thinking process. This could include:

brainstorming, mind maps or diagrams
bullet-point outlines or draft structures
annotations, concept maps or research notes.

You will submit this planning as part of your assessment. It is worth 15 marks and will be evaluated based on clarity, organisation of ideas, and evidence of thoughtful preparation.

Part A: Marketing planning

Choose one product from GreenEco Solutions’ new reusable kitchenware line.

Identify two SMART marketing objectives that GreenEco Solutions should focus on for this product over the next six months. Provide a brief rationale for each objective.
Describe a key market segment GreenEco Solutions should target for this same product during the next six months. Explain why this segment presents a high potential.

(16 marks)
(Word count guideline: 200 words)

Part B: Marketing mix

Make appropriate recommendations, with reasons, for each of the core 4 Ps of the marketing mix—product, price, place and promotion—for your chosen product.

Ensure your decisions align with GreenEco Solutions’ goals, values and market needs. Think along the following decision areas for each of the 4 Ps:

The 4 Ps	Decision area
Product	Product attributes and variations Packaging Branding and labelling Product support services
Place	Pricing objective(s) and strategy(ies) Distribution channels, including type of intermediaries Geographic focus
Promotion	Promotion strategy(ies) and broad methods Specific tactics

(40 marks)
(Word count guideline: 600 words)

Part C: Sales

For your chosen product:

explain an appropriate personal selling process for your chosen product for a B2B partner
explain how a social media salesperson would increase sales of your chosen product. Consider both the competencies they should have and the tasks they will undertake.

(24 marks)
(Word count guideline: 400 words)

Submission of Planning Evidence

This component encourages you to demonstrate your thinking and preparation before writing your final response. It supports your development as a reflective and independent learner.

Upload a copy of any planning materials you used to prepare your assessment. These may include:

brainstorming notes or mind maps
outline structures or bullet-point plans
annotated diagrams or concept maps
any other work that shows how you organised your ideas.

You may submit your planning in one of the following formats:

handwritten – scan or photograph your notes clearly before uploading
typed or digitally created – use Word or PowerPoint, Google Docs or any other tool to create your planning materials
hybrid – a combination of handwritten and digital formats.

If you create your planning materials using Google Docs or other online tools, please download your file as a Word document before uploading it. This ensures your work can be accessed and marked by your facilitator.

(15 marks)

Writing, referencing and planning evidence

Ensure the structure and flow of your writing is clear and logical. Structure your writing with appropriate headings. You could use the bullet points in the task instructions as headings. Use correct grammar, spelling and punctuation.

Follow APA referencing conventions accurately whenever you refer to external resources contained in the course content or any other external resources.

(5 marks)
(Total marks: 100)

BSNS5003 Assessment 3 Marking schedule

Part A: Marketing mix	13–16 marks	10.5–12.5 marks	8–10 marks	6.5–7.5 marks	1–6 marks
Choose one product from GreenEco Solutions’ new reusable kitchenware line. 1. Identify two SMART marketing objectives that GreenEco Solutions should focus on for this product over the next six months. Provide a brief rationale for each objective. 2. Describe a key market segment GreenEco Solutions should target for this same product during the next six months. Explain why this segment presents a high potential.	Objectives are exemplary: precise, measurable and clearly aligned with business goals. Rationales are compelling and show strategic thinking. Market segment is expertly chosen and justified with deep insight into consumer behaviour and market trends. Demonstrates sophisticated knowledge of marketing strategy.	Objectives are specific, measurable, and strategically aligned with the product. Rationales are insightful. Market segment is well-defined with a strong, evidencebased explanation of its potential. Demonstrates sound marketing knowledge.	Objectives are clearly SMART and wellrationalised. Market segment is appropriate, and explanation shows a good knowledge of its relevance and potential. Ideas are mostly wellconnected and supported.	Identifies two SMART marketing objectives with generally accurate rationale. Describes a relevant market segment with a basic explanation of its potential. Demonstrates foundational knowledge of marketing principles.	Provides a basic attempt at identifying marketing objectives and a market segment. Explanation may be partially accurate or contain errors. Some evidence of knowledge is present, but it lacks clarity or depth.
Part B: Marketing mix	32–40 marks	26–31.5 marks	20–25.5 marks	16–19.5 marks	1–15.5 marks
Make appropriate recommendations, with reasons for each of the core 4 Ps of the marketing mix—product, price, place and promotion—for your chosen product. Ensure your decisions align with GreenEco Solutions’ goals, values and market needs.	Recommendations for all 4 Ps are highly relevant, innovative and clearly aligned with GreenEco Solutions’ sustainability goals, values and market needs. Rationales are insightful and welljustified and demonstrate a deep knowledge of marketing principles and consumer behaviour.	Recommendations are thoughtful and relevant across all 4 Ps. Each decision is well-reasoned and shows clear alignment with GreenEco Solutions’ goals and market needs. Demonstrates strong knowledge of the marketing mix and its strategic application.	Provides appropriate recommendations for each of the 4 Ps. Rationales are generally accurate and show awareness of GreenEco Solutions’ values and market needs. Demonstrates foundational knowledge of marketing concepts.	Makes recommendations for most of the 4 Ps, though some may lack clarity or relevance. Rationales are partially accurate or underdeveloped. Some connection to GreenEco Solutions’ goals or market needs is evident but not consistent.	Makes basic or incomplete recommendations for the 4 Ps. Explanations may be partially accurate or contain errors. Limited evidence of knowledge of marketing principles or alignment with GreenEco Solutions’ goals and market needs.
Part C: Sales	19.5–24 marks	16–19 marks	12–15.5 marks	10–11.5 marks	1–9.5 marks
For your chosen product: 1. explain an appropriate personal selling process for your chosen product for a B2B partner 2. explain how a social media salesperson would increase sales of your chosen product. Consider both the competencies they should have and tasks they will undertake.	Provides a detailed explanation of a personal selling process tailored to a B2B partner. The social media salesperson’s role is described in depth, with a well-structured set of tasks that align with GreenEco Solutions’ values and market positioning. Demonstrates sophisticated knowledge of both B2B and digital sales environments.	Explains a relevant and well-structured personal selling process for a B2B partner, showing good understanding of sales stages and buyer needs. Describes the social media salesperson’s role with appropriate competencies and tasks that support sales growth and brand alignment. Demonstrates a strong grasp of sales principles and digital engagement.	Provides a generally accurate explanation of the personal selling process and outlines basic steps. Describes the social media salesperson’s role with relevant competencies and tasks. Shows foundational knowledge of sales processes and digital marketing.	Offers a partially accurate or underdeveloped explanation of the personal selling process. The social media salesperson’s role is described with limited detail or relevance. Some knowledge of sales and marketing is evident, but it lacks clarity or depth.	Provides minimal or unclear explanation of the personal selling process. The social media salesperson’s role is vague or lacks relevance. Limited evidence of knowledge of sales principles or alignment with GreenEco Solutions’ goals.
Planning evidence	12–15 marks	10–11.5 marks	7.5–9.5 marks	6–7 marks	1–5.5 marks
Upload a copy of any planning materials you used to prepare your assessment. These may include: • brainstorming notes or mind maps • outline structures or bullet-point plans • annotated diagrams or concept maps • any other work that shows how you organised your ideas.	Planning is clear, wellorganised and detailed. Demonstrates strong evidence of structured thinking and preparation. Format is appropriate and clearly presented (handwritten, digital or hybrid).	Planning is clear and relevant, showing good preparation. Some structure is evident, and the format is appropriate and legible.	Planning is basic but present, showing some effort to organise ideas. May be brief or general but meets minimum expectations.	Planning is limited or unclear. Shows minimal engagement with the task. May lack structure or clarity.	Planning is missing, irrelevant or unreadable. No meaningful evidence of preparation provided.
Writing and referencing	4–5 marks	3.5 marks	2.5–3 marks	2 marks	1–1.5 marks
Ensure your writing is clear and logically structured using appropriate headings while maintaining correct grammar, spelling, and punctuation,	Writing is free from spelling, punctuation and grammatical errors.	Writing has a few spelling, punctuation and grammatical errors.	Writing has some spelling, punctuation and grammatical errors, but	Writing has numerous spelling, punctuation and grammatical errors. Some	Writing is almost unintelligible.
and accurately following APA referencing conventions when citing any external sources.	Structure and flow are very clear and logical. Correct in-text citations and complete reference list included. No APA style errors.	Structure and flow are clear and logical. Correct in-text citations and complete reference list included. A few minor APA style errors.	these do not affect understanding. Structure and flow are generally logical and clear. Incomplete in-text citations and incomplete reference list included. Some minor APA style errors.	errors significantly affect understanding. Structure lacks flow and clarity. Incomplete in-text citations and reference list included. Major APA style errors.	No in-text citations and no reference list included.

Order BSNS5003 Business Functions Assessment 3 Solution With Expert Help

Hire NZ Native Experts 24/7.

Hire Expert

Get Help By Expert

Many students at Open Polytechnic struggle with this BSNS5003 Business Functions assessment, especially when they have to apply marketing objectives, the 4Ps, and sales concepts to a real case study like GreenEco Solutions. If you’re also finding it difficult to plan, structure your answers, or follow APA referencing properly, you’re not alone. You can get expert business assignment help from NZ Assignment Help, where work is written in a clear, human style as per your course requirements. You can first check business assignment sample to understand the quality, and then choose coursework help to get a custom, plagiarism-free solution made just for you.

Answer

BSNS5003 Business Functions Assessment 3 Brief 2026 | Open Polytechnic

Recent Solved Questions