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University Eastern Institute of Technology
Subject Applied Management

Title of research:

 The AI Revolution: Investigating How Small and Medium-Sized Enterprises (SMEs) Are Adapting to AI in the Manufacturing Sector in New Zealand

Aim of the research:

The aim of this research is to explore how small and medium-sized enterprises (SMEs) in New Zealand are adapting to and integrating emerging technologies, particularly artificial intelligence (AI), by analysing two manufacturing subsectors. To accomplish this, the research establishes the following objectives and questions:

Objectives:

  • To examine the adoption and usage of AI among small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors.
  • To understand and analyse the areas where AI is being applied by small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors.
  • To identify the key challenges that small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors face when implementing AI technologies.
  • To provide suggestions for small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors on how to transition to and leverage AI technologies.

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Research questions:

  • How are small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors adopting Artificial Intelligence, and in which areas are these technologies being applied and why?
  • What are the barriers faced in the implementation of AI solutions by small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors?
  • What strategies can small and medium-sized enterprises in the New Zealand Food & Beverage and Machinery & Equipment manufacturing subsectors adopt to facilitate their transition to AI technologies?

Methodology Chapter:

Structure:

Methodological paradigm

  • Explain the methodoligal paradigm
  • how it applied to my researc

Research design

  • Exploratory and descriptive research:
  •  explain the mixed methods, qualitative, quantitative and how all applied to my research.
  •   Table summarizing how the paradigm and research design relate to each other.

Sample

  • definitions explained
  • how it works in my research

Data Collection

  • definitions explained
  • applied to my research
  • table or graphic or diagram to illustrate the data collection process

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Data analysis

  • definitions
  • data analysis in relation to the three research questions
  • Thematics analysis and how it applies to my research (qualitative data)
  • Descriptive analysis and how it applies to my research (quantitative data)
  • both analysis and how they relate to each other, thematic analysis as main, and descriptive analysis as the supporting role

References

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