MKTG801 Assignment 4

Course: MKTG801 Marketing and Enterprise

Lecturer: Mr John Cunningham

Stream: 247 & 248

Due: 4pm, Friday 17^th April 2026 (soft copy submission through Moodle only)

POINTS to NOTE:

1. There are 100 marks for this assignment which is 25% of the final course grade.
2. The word limit for this assignment is 2,500 words (+/-10%), excluding references, figures, tables, and appendixes.
3. Use Arial or Times New Roman font size 12 and 1.5 line spacing.
4. Ensure you follow academic citation and referencing requirements, as failure to do so may invoke penalties. Use APA (7^th). A reference list is required.
5. You are also required to reference the use of any tools / software / application used. This includes the use of artificial intelligence (AI) to paraphrase or proofread, which requires a statement where applicable.
6. Upon submission your assignment will be checked for copied materials as well as the use of AI (artificial intelligence), with penalties to be applied where appropriate and if not appropriately referenced.
7. You may submit your assignment as a draft submission (Moodle/Turnitin) to check similarity prior to making your final submission.
8. Late submissions incur a 5% penalty (5 marks) for each 24-hour period up to 96 hours (after that time, your mark will be recorded as zero).
9. An extension may be granted if, within the prescribed timeframe, you submit an ‘Assignment Extension Application’ form with supporting documentation (e.g., a medical certificate) to the Programme Administration Unit.
10. As part of pass requirements for this course, you are required to pass each learning outcome at least once in this course.
11. You must gain at least 50% or higher for Assignment 4 to pass this course. A resubmission for assignment 4 (only) may be considered if you have scored 40% to 49%.

As set out in your Course Outline, this assignment requires you to:

• Learning Outcome 4 – examine key characteristics of entrepreneurship and prepare a business plan for a new venture.

1. Using the business plan template provided, develop a plan for your chosen new venture and show how it will achieve a competitive advantage to drive company growth. Include feasible financial projections to demonstrate potential growth and profitability within two years.

70 marks

2. Select six entrepreneurial characteristics and examine how those characteristics will help new companies prosper and avoid the pitfalls that cause 90% of new ventures to fail.

30 marks

MKTG801 Assignment 4 Marking Rubric