| University | Massey University (MU) |
| Subject | Digital Marketing |
Internet development influences business, both operationally and strategically. In conjunction with the development of technology and the internet, the businessperson should adapt to this change, particularly in marketing. It is important for the company to increase the sale with the lowest marketing cost but could reach the wider market. The process of creating value and setting the company’s position in the market highly depends on the online activities that are performed through the internet.
Recently, the marketing that is performed by means of digital technology is called as digital marketing. Digital marketing is considered one of the variances of marketing that employ the channel used by digital equipment to market the products and service brand as well as to relate the brand to customers. Traditional marketing is a one-way communication tool, while digital marketing is considered a two-way communication tool.
People have a broad connection in discovering information. This could become a good opportunity for the business owner to attain market through digital. The implementation of a digital marketing strategy will provide a direct impact on the company, internally or externally. This should be prepared by the company. Although many companies have started their marketing by developing the marketing strategy through digital technology, there are many businesspersons still unconvinced about ideas that should be communicated through digital channels as well as their impacts on the company.
A lot of research is performed to study digital marketing, but not its implementation towards companies. Therefore, this research specifically studies the impact of digital implementation on companies from all over the world, analyzing the possible elements that could be delivered by companies to the broader community through digital technology, as well as providing opportunities for future studies for more comprehensive and accurate results addressed to businesspersons.
Stuck! Do not Know Assessment Answers?
Hire NZ Native Experts 24/7.
NZ Assignment Help offers top-notch online assignment help services to Massey University students. Our digital marketing report reveals effective strategies for boosting your website's visibility and reaching your target audience. Get professional report writing help and gain valuable insights to excel in the competitive online landscape.
- ENCE5214 Cadastral Surveying Assessment 4 Portfolio: CSR 2021 Rules, 12d Traverse Case Study and Title Terms | Unitec
- DBC503.1 Business Communication Assessment: Communication Strategies, Implementation Plan and Stakeholder Presentation | Cornerstone Education
- MKTG903 Global Marketing – Future Dynamics Assignment 2: E-Business Case Analysis of a New Zealand Company | AIS
- MGMT902 Enterprise and Information Systems Assignment 3: Agentic AI Change Management Report for an NZX-Listed Company | AIS
- BBIS 5101 Introduction to Object Oriented Programming Assignment 3: C# Windows Forms Campus Facilities Issue Register
- STE404 Foundations of Sterilising Practice Assessment 2 2026: Microbial Resistance, Spaulding Classification and Tikanga Māori | Open Polytechnic
- STE404 Foundations of Sterilising Practice Assessment 1 2026: Hand Hygiene, PPE and Breaking the Chain of Infection | Open Polytechnic
- BBIM708 Machine Learning and AI Assessment 2 Portfolio 2026: Supervised and Unsupervised Algorithms, Grid Search, Random Search and K-Fold Cross-Validation | NZSE
- MHSC8.002 Health and Wellness in Aotearoa Assessment 2: Impact of Colonisation on Health, Māori Health Outcomes and Te Tiriti o Waitangi | EIT
- BBIM601 Business Intelligence Assessment 2 Project 2026: RetailCo BI Application, Hotel Booking and Cardiovascular Disease Reports | NZSE


