HOST6107 Assignment Sample

Introduction

The Business Plan highlights a new business entity and its newest appearance to the city of Rotorua New Zealand, as a sole proprietor to sell Ceylonese Coffee and Tea. This plan is structed to introduce a newly open business entity in Rotorua. This plan delivers a clear picture about the business potential and operational goals, financial capabilities and competitor analysis broadly.

The business plan will cover the business concept and vision of the café and see the values behind the business which helps to develop the vision statement (Queensland Government, 2024). This plan will show the customer segments and demands through a market analysis and will provide more information through a competitive analysis about competitors and how to stand out to reach the vision (Small Business Development Corporation, 2025). The plan will also cover specifically what are the products in the initial stage we are going to sell and what is our unique selling proposition to attract Rotorua customers to a Sri Lankan café. Business plan will showcase the marketing strategies and the budget for those marketing activities. We will require to do different type of marketing mechanisms to attract customers as we must introduce a new taste to the Rotorua customers. So, in detail version of the marketing tools which we are going to use in the business will also mention in the business plan. The plan will also cover how we are going to manage day today operations including staffing, raw material supply and waste reduction. The purpose of a business plan to identify whether the business is profitable, for that it requires to do a cost estimates and pricing strategy to attract budgeted profit (Indeed Editorial Team, 2025). All the required planning information will be provided in the business plan to do the business in a sustainable manner.

Business and Products

Location: Near Paradise Valley Zoo

The business layout: This is a café which offer dine-in and takeaway options.

The core idea of the business is to introduce a specialty café in Rotorua offering premium Sri Lankan (Ceylonese) arabica coffee and teas complemented by traditional Sri Lankan bakery items such as butter cakes, milk toffee & special Sri Lankan distinctive crispy delicacy called Kokis. The business will also focus on serving unique premium quality of taste and culture to attract new customers. So, the café is not just about food and beverages, it will showcase the story of Sri Lanka’s tea and coffee plantation heritage through front area décor, inside café architecture and the artwork of menu. Rotorua customers will enjoy a cultural and sensory experience (Indeed Editorial Team, 2025).

Vision statement of the business: “To become Rotorua’s leading destination café for authentic Sri Lankan tea, Ceylonese coffee, and Sri Lankan cuisines through Sri Lanka’s plantation heritage and sharing its culture through taste and storytelling.”

Mission Statement of Ceylon Touch: “Provide high quality, Sri Lankan sourced coffee and tea paired with authentic Sri Lankan sweets, in a warm and welcoming way, where every customer feels relax and connect while discovering the richness of Sri Lankan culture”

Unique selling Propositions (USPs) of Ceylon Touch

Unique and authentic taste of the Sri Lankan coffee and tea. Adding of Sri Lankan spices such Ceylon cinnamon and ginger flavours to the tea will give more authenticity to the taste.
Sri Lankan flavours through different sweet threats along with tea and coffee. It is hard to find Sri Lankan sweets in New Zealand cafes and that will attract more customers.
Plantation to cup concept by sourcing the tea and coffee directly from Sri Lankan plantations. This will incur a cost, but the value which giving to the taste is magnificent.
Storytelling and heritage café: showcase the uniqueness through the architecture of the café, decorations in the front area and arrange the menu with Sri Lankan artwork. Playing a video of the Sri Lankan plantations with a calming Sri Lankan music will help to bridge the Rotorua with the heritage of Sri Lankan rich coffee and tea culture.

Reasons to attract customers to Ceylon Touch

In Rotorua, in generally most of the cafes focusing on making common coffees like Mocha, latte, cappuccinos etc and only basic tea options. If want to enjoy pastries, it is always western bakery items such as muffins & croissants. But Ceylon Touch going to present a unique taste to the Rotorua people. Sri Lankan Arabica coffee is rare to find in New Zealand. That taste is unique. Ceylon tea has variety of flavours which is authentic. Sri Lankan sweets such as milk toffee, crispy Kokis and butter cake will be able to attract more new customers. Heritage and cultural uniqueness will also be able to attract new customers who like to embrace different cultures.

Business Goals of Ceylon Touch

Ceylon touch has long term broad goals as below

To establish the Ceylon Touch as the Rotorua’s most distinctive café.
Establish this café as a must visit tourist destination in Rotorua through building the café with unique Sri Lankan architecture and the uniqueness of taste of all beverages.
Sustainable sourcing mechanism with the connection of Sri Lankan government to provide high quality beverages and unique Sri Lankan cuisines.
With the long run, introduce Sri Lankan unique cuisines such as Kottu, Hoppers in the dinner time to attract customers in the evening as well.
In the long run, grow the business to sell our unique beverages through supermarket chains as a packaged item and establish Ceylon Touch in busy cities like Aukland.

Business Objectives

To reach our goals and establish our vision, we need to identify milestones that showcase us whether we are in the right track (Han, 2023).

It is mandatory to launch the business with full branding, signature menu and themed decors and artwork within the first 6- 12 months.
Within the first year it required to get at least 40% repeat visit of customers to build a loyal customer network.
Reach the financial stability by breaking even the business within 12- 18 months of operation and at target at least 10% profit after 18 months of establishment.
Introduce at least 5 signature items in the 1^st year (Cinnamon flavoured and Ginger flavours Sri Lankan tea, Sri Lankan arabica coffee, Butter cake, Milk toffee and Kokis), then in the next year introduce 2 main dishes in the night (Kottu and Hoppers).
Develop partnership with local tourist guides and hotels, to attract new customers.
In the 2^nd year offer packaged retail products of Sri Lankan coffee beans, Sri Lankan tea and Sri Lankan sweets to generate another revenue stream.
Branding and marketing need to be focus on social media, storytelling marketing, and through local community events.

Competitor Analysis

1. Direct competitors

Direct competitors are the cafes and tea houses in Rotorua as they are also targeting the same customer group who like to drink coffee, tea or café food.

Below are the few of the cafes which will be a direct competitor for the business as per my research.

Ngongotaha Paradise Valley Snack Café

This café normally opens at 6 am to 5 pm in the address of 467, paradise valley road, Rotorua (Paradise Valley , 2025).

Strength: They have large outdoor tables, two grass area inside the park which gives enough space for huge number of customers. They also provide range of snacks such as sandwiches, pies, muffins and ice cream along with coffee hot and cold beverages. They are already stable business with a good customer base. There are also positive mentions of the cafe providing a place to buy animal food and the opportunity to have a picnic.

Weakness: No unique product. There are lots of other cafes around Rotorua.

Café Dynasti

This café normally opens at 7 am to 3 pm on Monday to Friday and on Saturdays 8 am to 3 pm in the address of 125 A, Ngongotaha road, Rotorua, 3015 (Cafe Dynasti, 2025)

Strength: Main strength of the business is the menu which was created using the locally soured ingredients.

Weakness: Limited open hours and only working 6 days a week. Saturday opens at 8 am which will limit the attraction of customers who came for the morning walk early in the morning.

Market kitchen café (Skyline)

This café opens 7 days a week. Monday to Thursday: 9am to 5 pm, Friday: 9 am to 6pm, Saturday: 9am to 8 pm, Sunday 9 am to 6 pm (MKarket Kitchen Cafe Rotorua, 2025).

Strength: Selection of international and local cuisine, including gourmet pies, bakery treats, pizzas, fish and chips, deli selections, ice cream, and exceptional coffee. Breathtaking views over Rotorua.

Weakness: There is often a longer waiting time due to the high volume of visitors to the café. Food preparation can be delayed as the menu offers a wide variety of options. The quality of

the food is sometimes lacking, as many items are freezer foods that are poorly microwaved before serving. Pricing tends to be higher, largely because of the café’s scenic views.

There will be also other Franchise coffee shops which already have strong brand recognition and in convenient locations that will be also a big competition for the business.

2. Indirect Competitors

Not the cafes but also other tourist attraction points in Rotorua which highlight the Maori cultural dining experience.

Other bakeries and dessert shops which are not paired with the unique beverages.

Competitive Gap for Ceylon Touch

It can see a big opportunity for Ceylon touch as Sri Lankan Heritage café is an untapped niche. In Rotorua there is not any existing café which focuses on authentic Sri Lankan tea, coffee and sweets.

In the business we are going to combine the product with the experience. Our competitors sell coffee or food, but none of them combine art, storytelling with the unique food experience which immerse customers in another culture.

The location Rotorua is a tourist destination. The business can attract locals for daily coffee and tea while tourist for unique cultural experience.

Issue for Ceylon Touch is the location. As the café is near the Paradise valley Zoo, it is a rural area for sourcing of ingredients. To continue supply of customer demand, it may require storing raw materials and it will incur a cost as we need to supply most of the items from Sri Lanka.

Competitive Advantage

Exclusive unique product offering with wide variety of Ceylon tea, coffee and Sri Lankan sweets which are not available anywhere in Rotorua.

Outstanding experience with cultural storytelling which inspired by heritage plantation artwork and the menu that shares a story of Sri Lankan culture.

Directly sourced superior quality coffee beans and tea directly from Sri Lanka to keep the authenticity.

Destination café to attract tourist by showcasing unique Sri Lankan culture.

Another revenue stream by diversification: selling packaged teas, coffee and Sri Lankan sweets to take home and gifting.

Market Research and Target Market

Rotorua is a tourist hub. Attracts over 3 million visitors annually. Visitors’ attraction areas are geothermal activities, Maori culture, adventure tourism, unique food and beverage experiences. Tourists look for Instagram-worthy cafes and cultural food stories.
Coffee culture in New Zealand is very strong. Tea is less emphasized in most of the cafes. Rotorua has many cafes but focus on western coffee and food culture.
Nowadays there is a trend for cultural dining. People like to experience culture not just meal. People also value the authenticity and stories behind the food.
Quality and the unique taste of food is mandatory requirement nowadays.
Rotorua tourism numbers increasing, which will be an advantage for businesses.

Ceylon Touch has two primary customer groups as the target customers.

1. Local customers (40% -50% of sales

Age between 13 to 60, any person as a family, as a student, single or couple anyone (demographically) can visit our business.

Behaviour: who like to experience unique cultural values. Not just a normal café.

Psychographic: Tea and coffee lovers who also like to experience new cultural food. Health conscious. Who seek for authenticity.

2. Tourists (50% -60% of sales)

Travelling other parts of New Zealand, international tourist including Australia, Asia and Europe.

Experience seekers who like to taste different variety of food all over the world.

Behaviour: Tourists who like to get more memorable café experience which combine with culture, storytelling and authenticity.