| University | Otago Polytechnic (OP) |
| Subject | BSNS5002 Business Environments |
BSNS5002 Assessment 2 Brief
Weighting
25%
Learning outcome
2 Analyse the impacts of external environmental influences on business operations.
Instructions
Complete and submit your assessment according to the Open Polytechnic’s Assessments webpage. This includes information on academic integrity, formatting, word limits and referencing.
- Include your name, student number and the assessment number.
- Number your pages.
Submission
- Submit your assessment in one file.
- Submit your work through your iQualify course.
- Emailed assessments will not be accepted.
- You will receive an automated notice advising you of your successful submission.
By submitting your assessment, you confirm that it is your own, original work.
Use of Generative AI
While you can use AI to support your research for your assessment, you must not present any output from any AI services as your own work in your assessment submissions.
- You must use your own words.
- You must reference correctly if you paraphrase or quote from a source such as a textbook, website and AI service.
If you submit an assessment using content copied directly from an AI service without acknowledgement, it is a form of academic dishonesty. This may result in serious academic penalties.
Introduction
In this assessment, you will use a range of resources to analyse the potential impacts of external environmental influences on the business operations of your chosen business from Assessment 1.
Task 1: Pestel Analysis
Read the resources available by conducting your own research to identify external factors that are relevant to your chosen business.
Complete the six sections below to conduct a PESTEL analysis on the external environment in which your chosen business operates.
a.Politicalfactors
Identify two relevant political factors.
For each factor:
- identify the current political environment trends
- explain whether the factor is an opportunity or a threat to your chosen business describe how it impacts (or may impact) your chosen business operations.
(Word count guideline: 300 words)
(15 marks)
b. Economic factors
Identify two relevant economic factors.
For each factor:
- identify the current economic environment trends
- explain whether the factor is an opportunity or a threat to your chosen business
- describe how it is impacting (or may impact) on your chosen business’s operations.
(Word count guideline: 300 words)
(15 marks)
c. Social factors
Identify two relevant social factors.
For each factor:
- identify the current social environment trends
- explain whether it is an opportunity or a threat to your chosen business
- describe how it is impacting (or may impact) on your chosen business’s operations.
(Word count guideline: 300 words)
(15 marks)
d. Technological factors
Identify two relevant technological factors.
For each factor:
- identify the current technological environment trends
- explain whether it is an opportunity or a threat to your chosen business
- describe how it is impacting (or may impact) on your chosen business’s operations.
(Word count guideline: 300 words)
(15 marks)
e. Ecological factors
Identify two relevant ecological factors.
For each factor:
- identify the current ecological environment trends
- explain whether it is an opportunity or a threat to your chosen business
- describe how it is impacting (or may impact) on your chosen business’s operations.
(Word count guideline: 300 words)
(15 marks)
f. Legal factors
Identify two relevant legal factors.
For each factor:
- identify the current legal environment trends
- explain whether it is an opportunity or a threat to your chosen business
- describe how it is impacting (or may impact) on your chosen business’s operations.
(Word count guideline: 300 words)
(15 marks)
Writing and Referencing
Ensure the structure and flow of your writing is clear and logical. Structure your writing with appropriate headings. Use correct grammar, spelling and punctuation. Follow APA referencing conventions accurately whenever you refer to external resources contained in the course content or any other external resources.
(10 marks)
(Assessment 2 total: 100 Marks)
BSNS5002 Assessment 2 Marking Schedule
| 12 – 15 marks | 10 – 11.5 marks | 7.5 – 9.5 marks | 6 – 7 marks | 1 – 5.5 marks | |
| a. Political Factors
Identify two relevant political factors. For each factor: • identify the current political environment trends • explain whether it is an opportunity or a threat to your chosen business. • describe how it is impacting (or may impact) on your chosen business operations.
|
Identifies two political factors that are relevant to business operations.
Provides a thorough description of the current political environment trends. Provides a comprehensive and detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a thorough description that demonstrates a full understanding of how each factor is impacting (or may impact) business operations. Supports the answer with reference to relevant sources of information. |
Identifies two political factors that are relevant to business operations.
Provides a detailed description of the current political environment trends. Provides a detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a detailed description that demonstrates a clear understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to relevant sources of information. |
Identifies two political factors that are relevant to business operations.
Provides a basic description of the current political environment trends. Provides a basic explanation of whether each factor is an opportunity or a threat to business operations. Provides a basic description that demonstrates a basic understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to sources of information. |
Identifies one political factor that is relevant
to business operations. Provides a limited description of the current political environment trends. Provides a weak or inaccurate explanation of whether the factor is an opportunity or a threat to business operations. Provides a weak or inaccurate description that demonstrates an inadequate understanding of how the factor is impacting (or may impact) business operations. Supports the answer with very limited reference to sources of information. |
Inaccurately identifies one political factor that is relevant to business operations.
Provides a poor or incorrect description of the current political environment trends. Provides a poor or incorrect explanation of whether the factor is an opportunity or a threat to business operations. Provides a poor or incorrect description that demonstrates a lack of understanding of how the factor is impacting (or may impact) business operations. Does not support the reference to sources of information. |
| 12 – 15 marks | 10 – 11.5 marks | 7.5 – 9.5 marks | 6 – 7 marks | 1 – 5.5 marks | |
| b. Economic Factors | Identifies two economic factors that | Identifies two economic factors that | Identifies two economic factors that | Identifies one economic factor that | Inaccurately identifies one economic factor |
| Identify two relevant economic factors.
For each factor: • identify the current economic environment trends • explain whether it is an opportunity or a threat to your chosen business. • describe how it is impacting (or may impact) on your chosen business’s operations. |
are relevant to business operations.
Provides a thorough description of the current economic environment trends. Provides a comprehensive and detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a thorough description that demonstrates a full understanding of how each factor is impacting (or may impact) business operations. Supports the answer with reference to relevant sources of information. |
are relevant to business operations.
Provides a detailed description of the current economic environment trends. Provides a detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a detailed description that demonstrates a clear understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to relevant sources of information. |
are relevant to business operations.
Provides a basic description of the current economic environment trends. Provides a basic explanation of whether each factor is an opportunity or a threat to business operations. Provides a basic description that demonstrates a basic understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to sources of information. |
is relevant to business operations.
Provides a limited description of the current economic environment trends. Provides a weak or inaccurate explanation of whether the factor is an opportunity or a threat to business operations. Provides a weak or inaccurate description that demonstrates an inadequate understanding of how the factor is impacting (or may impact) business operations. Supports the answer with very limited reference to sources of information. |
that is relevant to business operations.
Provides a poor or incorrect description of the current economic environment trends. Provides a poor or incorrect explanation of whether the factor is an opportunity or a threat to business operations. Provides a poor or incorrect description that demonstrates a lack of understanding of how the factor is impacting (or may impact) business operations. Does not support the reference to sources of information. |
| 12 – 15 marks | 10 – 11.5 marks | 7.5 – 9.5 marks | 6 – 7 marks | 1 – 5.5 marks | |
| c. Social Factors
Identify two relevant social factors. For each factor: • identify the current social environment trends |
Identifies two social factors that are relevant to business operations.
Provides a thorough description of the current social environment trends. |
Identifies two social factors that are relevant to business operations.
Provides a detailed description of the current social environment trends. |
Identifies two social factors that are relevant to business operations.
Provides a basic description of the current social environment trends. |
Identifies one social factor that is relevant
to business operations. Provides a limited description of the current social environment trends. |
Inaccurately identifies one social factor that is relevant to business operations.
Provides a poor or incorrect description of the current social environment trends. |
| • explain whether it is an opportunity or a threat to your chosen business.
• describe how it is impacting (or may impact) on your chosen business’s operations. |
Provides a comprehensive and detailed explanation of whether each factor is an opportunity or a threat to business operations.
Provides a thorough description that demonstrates a full understanding of how each factor is impacting (or may impact) business operations. Supports the answer with reference to relevant sources of information. |
Provides a detailed explanation of whether each factor is an opportunity or a threat to business operations.
Provides a detailed description that demonstrates a clear understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to relevant sources of information. |
Provides a basic explanation of whether each factor is an opportunity or a threat to business operations.
Provides a basic description that demonstrates a basic understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to sources of information. |
Provides a weak or inaccurate explanation of whether the factor is an opportunity or a threat to business operations.
Provides a weak or inaccurate description that demonstrates an inadequate understanding of how the factor is impacting (or may impact) business operations. Supports the answer with very limited reference to sources of information. |
Provides a poor or incorrect explanation of whether the factor is an opportunity or a threat to business operations.
Provides a poor or incorrect description that demonstrates a lack of understanding of how the factor is impacting (or may impact) business operations. Does not support the reference to sources of information. |
| 12 – 15 marks | 10 – 11.5 marks | 7.5 – 9.5 marks | 6 – 7 marks | 1 – 5.5 marks | |
| d. Technological Factors
Identify two relevant technological factors. For each factor: • identify the current technological environment trends • explain whether it is an opportunity or a threat to your chosen business. • describe how it is impacting (or may |
Identifies two technological factors that are relevant to business operations.
Provides a thorough description of the current technological environment trends. Provides a comprehensive and detailed explanation of whether each factor is an opportunity or a |
Identifies two technological factors that are relevant to business operations.
Provides a detailed description of the current technological environment trends. Provides a detailed explanation of whether each factor is an opportunity or a threat to business operations. |
Identifies two technological factors that are relevant to business operations.
Provides a basic description of the current technological environment trends. Provides a basic explanation of whether each factor is an opportunity or a threat to business operations. |
Identifies one technological factor that is relevant to business operations.
Provides a limited description of the current technological environment trends. Provides a weak or inaccurate explanation of whether the factor is an opportunity or a |
Inaccurately identifies one technological factor that is relevant to business operations.
Provides a poor or incorrect description of the current technological environment trends. Provides a poor or incorrect explanation of whether the factor is an opportunity or a |
| impact) on your chosen business’s operations. | threat to business operations.
Provides a thorough description that demonstrates a full understanding of how each factor is impacting (or may impact) business operations. Supports the answer with reference to relevant sources of information. |
Provides a detailed description that demonstrates a clear understanding of how
each factor is impacting (or may impact) business operations. Supports the answer with some reference to relevant sources of information. |
Provides a basic description that demonstrates a basic understanding of how
each factor is impacting (or may impact) business operations. Supports the answer with some reference to sources of information. |
threat to business operations.
Provides a weak or inaccurate description that demonstrates an inadequate understanding of how the factor is impacting (or may impact) business operations. Supports the answer with very limited reference to sources of information. |
threat to business operations.
Provides a poor or incorrect description that demonstrates a lack of understanding of how the factor is impacting (or may impact) business operations. Does not support the reference to sources of information. |
| 12 – 15 marks | 10 – 11.5 marks | 7.5 – 9.5 marks | 6 – 7 marks | 1 – 5.5 marks | |
| e. Ecological Factors
Identify two relevant ecological factors. For each factor: • identify the current ecological environment trends • explain whether it is an opportunity or a threat to your chosen business. • describe how it is impacting (or may impact) on your chosen business’s operations. |
Identifies two ecological factors that are relevant to business operations.
Provides a thorough description of the current ecological environment trends. Provides a comprehensive and detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a thorough description that demonstrates a full understanding of how |
Identifies two ecological factors that are relevant to business operations.
Provides a detailed description of the current ecological environment trends. Provides a detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a detailed description that demonstrates a clear understanding of how each factor is impacting (or may |
Identifies two ecological factors that are relevant to business operations.
Provides a basic description of the current ecological environment trends. Provides a basic explanation of whether each factor is an opportunity or a threat to business operations. Provides a basic description that demonstrates a basic understanding of how each factor is impacting (or may |
Identifies one ecological factor that is relevant to business operations.
Provides a limited description of the current ecological environment trends. Provides a weak or inaccurate explanation of whether the factor is an opportunity or a threat to business operations. Provides a weak or inaccurate description that demonstrates an inadequate understanding of how |
Inaccurately identifies one ecological factor that is relevant to business operations.
Provides a poor or incorrect description of the current ecological environment trends. Provides a poor or incorrect explanation of whether the factor is an opportunity or a threat to business operations. Provides a poor or incorrect description that demonstrates a lack of understanding of how the factor is |
| each factor is impacting (or may impact) business operations.
Supports the answer with reference to relevant sources of information. |
impact) business operations.
Supports the answer with some reference to relevant sources of information. |
impact) business operations.
Supports the answer with some reference to sources of information. |
the factor is impacting (or may impact) business operations.
Supports the answer with very limited reference to sources of information. |
impacting (or may impact) business operations.
Does not support the reference to sources of information. |
|
| 12 – 15 marks | 10 – 11.5 marks | 7.5 – 9.5 marks | 6 – 7 marks | 1 – 5.5 marks | |
| f. Legal Factors
Identify two relevant legal factors. For each factor: • identify the current legal environment trends • explain whether it is an opportunity or a threat to your chosen business. • describe how it is impacting (or may impact) on your chosen business’s operations. |
Identifies two legal factors that are relevant to business operations.
Provides a thorough description of the current legal environment trends. Provides a comprehensive and detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a thorough description that demonstrates a full understanding of how each factor is impacting (or may impact) business operations. Supports the answer with reference to |
Identifies two legal factors that are relevant to business operations.
Provides a detailed description of the current legal environment trends. Provides a detailed explanation of whether each factor is an opportunity or a threat to business operations. Provides a detailed description that demonstrates a clear understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to relevant sources of information. |
Identifies two legal factors that are relevant to business operations.
Provides a basic description of the current legal environment trends. Provides a basic explanation of whether each factor is an opportunity or a threat to business operations. Provides a basic description that demonstrates a basic understanding of how each factor is impacting (or may impact) business operations. Supports the answer with some reference to sources of information. |
Identifies one legal factor that is relevant
to business operations. Provides a limited description of the current legal environment trends. Provides a weak or inaccurate explanation of whether the factor is an opportunity or a threat to business operations. Provides a weak or inaccurate description that demonstrates an inadequate understanding of how the factor is impacting (or may impact) business operations. Supports the answer with very limited |
Inaccurately identifies one legal factor that is relevant to business operations.
Provides a poor or incorrect description of the current legal environment trends. Provides a poor or incorrect explanation of whether the factor is an opportunity or a threat to business operations. Provides a poor or incorrect description that demonstrates a lack of understanding of how the factor is impacting (or may impact) business operations. Does not support the reference to sources of information. |
| relevant sources of information. | reference to sources of information. | ||||
| 8 – 10 marks | 6.5 – 7.5 marks | 5 – 6 marks | 4 – 4.5 marks | 1 – 3.5 marks | |
| Writing and referencing
|
Writing is virtually free from spelling, punctuation and grammatical errors.
Structure and flow are very clear and logical. Correct in-text citations and complete reference list included. No APA style errors.
|
Writing has minor spelling, punctuation and grammatical errors.
Structure and flow are clear and logical. Correct in-text citations and complete reference list included. One or two minor APA style errors.
|
Writing has some spelling, punctuation and grammatical errors, but these do not affect understanding.
Structure and flow are generally clear and logical. Incomplete in-text citations and incomplete reference list. Three to five minor APA style errors. |
Writing has numerous spelling, punctuation and grammatical errors; some errors significantly affect understanding.
Structure and flow lacks clarity. Incomplete in-text citations and incomplete reference list. A number of major APA style errors.
|
Writing is almost incomprehensible.
No in-text citations and no reference list included.
|
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